NDT Expansion Strategy and Growth

The willingness to grow your business must be at the top of your priority’s hierarchy. But what if the local market size is not sufficient enough? How can you increase your revenue if you are working within a highly competitive, price-sensitive market?

Deciding on Your Expansion Strategy

Deciding on your expansion strategy and selecting the proper approach that matches your organization’s abilities and potential is what is needed to overcome the above-mentioned challenges.

EDAMA’s Consulting Project for NDT

In this regard, EDAMA implemented a consulting project named Expansion Strategy and Exporting Plan for NDT, a Telecommunication Engineering company established 18 years ago, with a high market share in Jordan and a willingness to expand regionally.

The contract with EDAMA lasted a period of three months, from October 1st, 2020, to December 3rd, 2020, and was managed and delivered by Dr. Hani Al Abdallat as a Senior Management Consultant.

Project Phases and Activities

The project consisted of multiple phases, in which EDAMA implemented and accomplished the following activities:

• Local Market Research
  Applying Local Market Research to identify Jordanian market characteristics, including market size, growth rate, competition, driving forces, customer segments, and demand forecasting.

• Specifying the Business Expansion Strategy
  Specifying the Business Expansion Strategy after evaluating the potential of market penetration, product development, market development, and diversification, with pros and cons for each strategy choice.

• Regional Market Research
  Applying Regional Market Research across five countries (KSA, Iraq, UAE, Oman, and Egypt) to identify market characteristics, including market size, growth rate, competition, driving forces, customer segments, and demand forecasting.

• Country Reports
  Preparing a Country Report for the five potential exporting markets, including investment environment, risk, legal requirements, future potentials, and main nominated partners.

• Exporting Multicriteria Decision Tool
  Designing an Exporting Multicriteria Decision Tool to select the most attractive destination.

• Gap Analysis
  Conducting a gap analysis to identify the areas of improvement needed to bridge the gap between the exporting market requirements and the company’s capacity, quality, staff, skills, structure, systems, culture, and leadership.

Project Outcomes and Client Satisfaction

Based on the project outputs, the client was able to specify the main service/product to export, assess capacity and capabilities readiness for exporting, and identify the high-potential specific exporting market and its special requirements.

NDT management expressed high satisfaction with the quality of deliverables, depth of analysis and recommendations, and the professional attitude and commitment.

EDAMA’s Proven Capacity

In this project, EDAMA, as a Management and Business Consultant, has proven its capacity and capability to prepare internal and external Market Research, Country Reports, and Exporting Plans, and to provide the company with the consulting and capacity-building programs needed to reach exporting markets.