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Al Moka’ab Strategy

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Success is not an arbitrary process, it requires having a clear vision, and a well-defined objective, in parallel with proper understanding for the organization’s internal resources and capabilities and linking it with what is happening in the surrounding business environment

Project Overview

EDAMA implemented a consulting project to develop a Strategic Performance Management System (Business Strategy) for Al Moka’ab, which is a pioneering company working on the construction field, and specialized in luxurious residential building, and green buildings technologies.  

The contract with EDAMA lasted a period of (12) Months, from 2nd of January 2020, till the 30th of December ,2020 and was managed and delivered by Eng. Hani Al Abdallat as a Senior Management Consultant.

Project Activities

The project consisted of multiple phases, in which EDAMA implemented and accomplished the following activities:

  • Facilitating a Strategy Workshop for the BOD and the executive management to specify the strategic intent. (Visio, Mission, Core Values, Change Agenda and High-Level Goals)
  • Conducting an analysis for the external business environment (PESTEL, Porter& EFAS,) and provided the industry trends, success factors, trends opportunities and threats.
  • Conducting analysis for the internal business environment (Value Chain , VRIN, Financial Reports, Projects performance, Marketing and IFAS) and submitted an evaluation to the main strength and weaknesses with recommendations.
  • Translating the Strategy using Strategy Map and Balanced Scorecard, with KPIs, and target for each strategic objective.
  • Aligning the strategy with the company structure, shared-values, staff, leadership style, skills, and systems, and recommending the required improvements.  
  • Providing the top-management with a strategy implementation road map.
  • Monitoring and follow up to evaluate the implementation progress, and suggest improvements.

Results and Impact

Al Moka’ab management now has a crystal-clear roadmap to reinforce their competitive advantage, and after a year of implementing the plan, they could achieve Year 1 strategic objectives.

EDAMA’s Expertise

EDAMA as a Strategy Consultant have proven their capacity and capability to build strategic plans , and provide customized recommendations to orient the management and team daily efforts toward achieving the required level of performance.  

EDAMA successfully developed a Strategic Performance Management System for Al Moka’ab, a leader in luxurious residential and green building technologies. Over 12 months, EDAMA facilitated strategy workshops, conducted comprehensive internal and external analyses, and aligned the strategy with Al Moka’ab’s organizational structure. The result? A clear roadmap that enabled the company to achieve its Year 1 strategic objectives and reinforced its competitive advantage in the construction field.

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